Shopping for wedding gown

You can become "snow blind" looking for gowns. Don't over tax your brain. It has always been amazing to me that a bride can spend so much mental energy choosing a gown and then go out and tromp through fields, warehouses, and rail yards taking their Bridals.

We want each bride to have a gown she looks radiant in and our goal is to help her find it. Be open and try on many styles--even those you don't think you will like. One thing we hear more than almost anything else is, "Thank you. I never would have tried this gown on and I love it." So, don't have too many preconceived notions about what you think you want. You will probably look better in most wedding gowns than you have ever looked before.